Hong Leong Finance Launches HLF Digital App to Strong Business Results

Singapore, 15 September 2025 — Hong Leong Finance (HLF) has officially launched HLF Digital, a mobile app that empowers customers to manage their finances with ease, convenience and security. Since its pilot introduction in August 2024, HLF Digital has to date recorded more than 14,000 sign-ups and over S$1 billion has been digitally transacted through the platform, comprising more than S$600 million in fixed deposits placed via the app, underscoring strong interest and engagement among users.

Enhancing Customer Experience, Security and Sustainable Business Growth

With HLF Digital, customers will benefit from HLF's integrated omnichannel approach where they can enjoy round-the-clock convenience for financial transactions alongside the face-to-face service of HLF's branches and relationship managers.

Through an intuitive, user-friendly interface, HLF Digital places finance at customers' fingertips and empowers them to access a broad range of services anytime, anywhere, from opening a new account and placing fixed deposits to making fund transfers and updating personal particulars, all within a secure and seamless digital ecosystem. Customers will also be able to find out about the latest deposits and loans promotions via the app.

Furthermore, the app is built with robust security features to ensure that customers can manage their finances with confidence. It employs advanced encryption technology to protect sensitive data and multi-factor authentication for secure logins.

Customers have provided positive feedback on HLF Digital including its benefits and ease of use.

Mr Z. Zhuo, an app user who is in his 30s, said: "With my busy work schedule, the HLF Digital app has been a great help. It is easy to use, and I can now manage my finances, place fixed deposits, or transfer funds anytime, anywhere — right from my phone. The app's security features also give me peace of mind whenever I use it."

Mr S. Yew, another user who is in his 60s, added: “For someone like me who is not very tech-savvy, I was pleasantly surprised that I could easily learn to use the HLF Digital app. The app has brought so much convenience as I can easily access a range of services from the comfort of my home, and I still have the option of visiting the branch when I want to."

Mr Ang Tang Chor, President of HLF, said: “The launch of HLF Digital marks a significant milestone in our transformation journey. The app is a strategic enabler that reinforces our long-term vision to be a customer-centric financial institution. It reflects our commitment to making financial services more accessible and efficient, as well as bringing greater value to customers. By combining technology with our personalised service, we are reshaping how customers engage with us while building a foundation for sustainable business growth and innovation.”

Bringing Value Beyond Finance: SG60 KopiLah Programme and Exclusive Privileges, and Promotions via HLF Digital

HLF is also using the HLF Digital app to bring customers added value in their daily lives. As part of HLF's SG60 KopiLah Programme, a nationwide initiative to make coffee more affordable and accessible while supporting local coffee businesses, customers can use the HLF Digital app to redeem the following coffee deals and more at over 60 participating outlets across Singapore including Fuling, Kimly Group, Memo Café and The White Tiffin:

• Free coffee
• Coffee at 60 cents
• 60% off coffee price
• 1-for-1 deals

In addition, HLF Digital users can access exclusive privileges through the app, featuring dining and stay discount vouchers at participating dining outlets and hotels in Singapore.

Mr Sunny Peh, Director of Operations, Outlet Management Division, Kimly Group (a partner of the SG60 KopiLah Programme), said: “We're proud to partner with Hong Leong Finance on their KopiLah Programme to celebrate Singapore's 60th year of independence. As a homegrown coffee chain, Kimly is deeply rooted in Singapore's coffee culture. This collaboration with another iconic local brand is a meaningful way for us to give back to the community that has supported us throughout the years.”

As part of HLF's SG60 promotions, customers who sign up for its Premium SAVER Account via HLF Digital from now to 31 October 2025 and maintain a S$6,000 minimum daily balance for the following month, stand to:

• Win the Grand Prize of a pair of return air tickets to Hainan plus 3 nights hotel stay
• Receive early bird prizes comprising a S$60 cash reward (for the first 100 qualifying customers) and a limited-edition Nanyang-inspired Thermal Flask (for the first 1,000 qualifying customers)

Mr Ang said: “Our SG60 KopiLah Programme and promotions are meaningful ways for us to celebrate SG60 and the launch of our app with HLF's customers. Beyond digital financial services, HLF Digital is also about using technology to enrich everyday life. Whether you are placing a fixed deposit or redeeming a coffee deal, HLF Digital puts convenience and value at your fingertips.”

More details are available at the following:
HLF Digital
SG60 KopiLah Programme
SG60 promotions

About Hong Leong Finance

A member of Hong Leong Group Singapore, Hong Leong Finance (HLF) is Singapore's largest finance company with a network of 28 branches and 12 SME Centres island-wide. HLF's loan books stood at S$11.668 billion, with deposit base at S$12.300 billion and shareholders' funds at S$2.108 billion as at 31 December 2024.

HLF has retained its title as ASEAN Finance Company of the Year by Asian Banking & Finance for twelve consecutive years and is ranked among The Banker's Top 1000 World Banks for the eighth year running. It is also named a Top 100 Most Valuable Singaporean Brand by Brand Finance for eight consecutive years and received the “Best Automobile Financing Product in Asia Pacific” in the TAB Global Excellence in Retail Finance Awards 2025 by The Asian Banker as well as the SBR Technology Excellence Awards 2025 by Singapore Business Review. For details, visit https://www.hlf.com.sg/.

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